Cybersecurity

Most online attacks do not break into computers. They talk people into opening the door. This page explains how social engineering and phishing work, how AI is now making them more convincing, what has already happened in Indonesia and elsewhere, and the habits that stop most of it.

What

Social engineering

Social engineering is any attempt to trick a person into giving away information, money or access. It works on people rather than machines. The attacker builds trust, or creates fear or urgency, so that the victim does the harmful thing themselves: shares a password, sends a payment, opens a file, or installs an app.

Indonesia's national cyber agency, BSSN, describes it the same way: the attacker relies on human error and pressure, so victims harm themselves or their organisation without realising it. BSSN names phishing as one of the most common threats people in Indonesia meet.

Phishing and its forms

Phishing is social engineering through a message or a fake website. The message pretends to come from someone you trust, such as a bank, a courier, a marketplace, a government office or your own boss, and asks you to click, log in, pay or reply.

It comes in several forms:

  • Email phishing: a message that looks like it comes from a real company, with a link to a fake login page or a harmful attachment.
  • Spear phishing: phishing aimed at one person or a small group, using details about them (their name, job, colleagues or recent purchases) to look genuine.
  • Smishing: phishing by SMS or chat apps such as WhatsApp.
  • Vishing: phishing by voice call, often from someone claiming to be bank staff, police or a relative.
  • QR-code phishing: a QR code on a poster, parcel or message that leads to a fake website.
  • Business email compromise: a criminal pretends to be, or takes over the email of, a company leader or supplier, and asks staff to send money or change bank details.
  • Impersonation: posing as family, a colleague, a boss, a customer service agent or an official. OJK's Indonesia Anti-Scam Centre names impersonation and fake calls among the methods used against the people who report to it.

What AI changes

AI has not invented a new kind of attack. It makes the old ones cheaper, faster and harder to spot. The US FBI warned in December 2024 that criminals now use AI in four ways:

  • Text: messages written without the spelling and grammar mistakes people used to look for, in any language, tailored to the reader.
  • Images: fake profile photos, fake identity documents and fake endorsements by well-known people.
  • Voice: a cloned voice of a family member, colleague or leader, made from short recordings found online.
  • Video: deepfake video in which a real person's face and voice appear to say things they never said, including in live video calls.

Europe's police agency, Europol, reported in 2025 that generative AI lets criminals target messages more precisely and automate much of their work. Indonesia's Investment Alert Task Force (Satgas PASTI, under OJK) warned in November 2025 that voice cloning and deepfake video are now two of the main methods used in AI-assisted fraud.

Good grammar, a familiar voice or a familiar face no longer prove that a message is genuine.

Sources: NIST glossary; CISA, "Avoiding Social Engineering and Phishing Attacks"; FTC, "How to Recognize and Avoid Phishing Scams"; BSSN remarks reported by Bloomberg Technoz, 26 Aug 2025; FBI IC3 alert, 3 Dec 2024; Europol IOCTA 2025; OJK Satgas PASTI, 15 Nov 2025; OJK press release SP 15/GKPB/OJK/I/2026, 21 Jan 2026.

Why

The scale

In Indonesia. In its first 14 months, from 22 November 2024 to 14 January 2026, OJK's Indonesia Anti-Scam Centre (IASC) received 432,637 reports of fraud, with reported losses of Rp9.1 trillion. Of that, Rp436.88 billion was blocked in scammers' accounts, and Rp161 billion had been returned to 1,070 victims. These totals cover every kind of scam reported, not only those using AI.

In Europe. The European Union's cybersecurity agency, ENISA, studied 4,875 incidents between July 2024 and June 2025. Phishing was the most common way attackers first got in, in about 60% of cases. ENISA also notes that, by early 2025, AI-supported phishing reportedly made up more than 80% of the social engineering activity observed worldwide.

Real cases

Each case below was reported by police, a government body, the company involved or a major news outlet. They are described in outline only.

Hong Kong, January 2024: a video call where everyone was fake. A finance employee at the Hong Kong office of the engineering firm Arup received a message that seemed to come from the company's UK finance director about a confidential deal. He then joined a video call in which the finance director and several colleagues all appeared, but every one of them was a deepfake made from public footage. He made 15 transfers totalling HK$200 million (about Rp463 billion). The fraud came to light only when he checked with head office.

United Kingdom, 2019: a cloned voice of the boss. The head of a UK energy company took a call from what sounded exactly like the chief executive of the German parent company, asking for an urgent payment to a supplier within the hour. The voice was made with AI. The company lost €220,000 (about Rp4.5 billion), which its insurer covered.

London and Italy, 2024: two attempts that failed. In May 2024, criminals set up a video meeting using a cloned voice and public video of the chief executive of the advertising group WPP, and asked a senior executive to set up a new business. In July 2024, an executive at Ferrari received messages and then a call from what sounded like the company's chief executive about a confidential deal. Both attempts failed. The Ferrari executive asked about a book the chief executive had recently recommended; the caller could not answer and hung up.

Hong Kong, October 2024: fake romance, real losses. Police arrested 27 people in a group that used AI-generated faces and deepfake video calls to pose as attractive women online, build relationships, and then persuade victims to "invest" in fake cryptocurrency platforms. Losses reached about HK$360 million (about Rp833 billion).

United States, 2025: fake voices of senior officials. In May 2025 the FBI warned that criminals were sending AI-generated voice messages that claimed to come from senior US officials, to gain trust and then steal account access. In July 2025 the US State Department reported that someone had used AI to imitate the voice and writing style of the Secretary of State in messages to foreign ministers and other officials.

Indonesia, January and February 2025: a deepfake of the President offering aid. Videos on social media showed the President, the Vice President and a minister apparently offering cash aid to the public. The videos were deepfakes. Viewers who called the number shown were asked to pay an "administration fee" for aid that did not exist. The national police's cybercrime unit (Bareskrim) made arrests in January and February 2025; more than 100 people in 20 provinces were deceived.

Indonesia, April 2025: a governor "selling" motorbikes. AI-edited videos on TikTok showed a provincial governor apparently selling motorbikes for Rp500,000. People transferred money for motorbikes that did not exist. Police charged three people in April 2025.

Indonesia, August 2025: a deepfake used for disinformation. A clip cut from a real speech by the Finance Minister was altered with AI to make her appear to say that teachers are a burden on the state. The Ministry of Finance confirmed it was a deepfake. No money was taken; this case is about false information, not fraud, and shows how a deepfake can damage trust in a real person.

AI tools turned to attack (each line is the AI company's own report about its own product):

  • Anthropic, August 2025: reported that a criminal used its Claude Code tool to automate much of a data-theft and extortion campaign against at least 17 organisations, with ransom demands sometimes above US$500,000 (about Rp9.1 billion).
  • Anthropic, November 2025: reported that a group it assessed as state-sponsored used Claude Code to carry out most of the work in an espionage campaign against about 30 organisations worldwide; a small number of intrusions succeeded.
  • Google, January 2025: reported that government-backed groups from more than 20 countries used its Gemini model for research, coding and writing, but that it found no new attack capability.

Sources: OJK press release SP 15/GKPB/OJK/I/2026, 21 Jan 2026, ojk.go.id; ENISA Threat Landscape 2025, 1 Oct 2025, enisa.europa.eu; Dezeen, 17 May 2024 (Arup); PaymentsJournal citing the Wall Street Journal, 4 Oct 2019 (UK energy company); TechInformed, 13 May 2024 (WPP); Fortune, 27 Jul 2024 (Ferrari); The Standard, 14 Oct 2024 (Hong Kong ring); FBI IC3 alert, 15 May 2025; AP via Anchorage Daily News, 8 Jul 2025 (State Department); CNN Indonesia, 24 Jan 2025, and RMOL, 7 Feb 2025 (deepfake aid); detikJatim, 28 Apr 2025 (motorbikes); Times Indonesia, 19 Aug 2025 (Finance Minister deepfake); Anthropic, Aug 2025 and 13 Nov 2025; Google Threat Intelligence Group, Jan 2025. Rupiah amounts in brackets use Bank Indonesia's rates of 4 November 2026 (JISDOR for US dollars; Bank Indonesia transaction middle rates for Hong Kong dollars and euros).

How

Signs to look for

In a message, email or chat

  • It pushes you to act now, or warns of a problem if you do not reply.
  • It asks for a password, PIN, one-time code or bank details.
  • The sender's address or the link is almost, but not exactly, the real one.
  • It brings an attachment or file you did not expect.
  • It talks about a suspicious login, a parcel, an unpaid bill, a refund or a prize.

In a call or voice message

  • A familiar voice asks urgently for money and says to keep it secret.
  • The voice sounds slightly wrong: odd pauses, a flat tone, or words the person would not use.
  • The call comes from a new or unknown number.
  • You are asked to transfer money, buy vouchers or pay in crypto.

In a video call

  • A "confidential" deal that no one else may know about.
  • Lips that do not match the words, odd eyes or teeth, blurred edges or uneven picture quality.
  • A meeting set up from a new account or an app the person does not normally use.

In an offer that sounds official

  • Government aid that asks you to pay a fee first.
  • An official or public figure selling goods on social media.
  • A price far too good to be true.
  • A personal phone number presented as a call centre.

In a file sent by chat

  • A wedding invitation, parcel photo, tax notice or bill that arrives as an app file (APK) asking to be installed. A real invitation or receipt opens without installing anything. Such apps can read your messages, including bank one-time codes.

Habits for you and your family

  1. Pause. Urgency and secrecy are the attacker's main tools. Take a moment before you click, pay or reply.
  2. Check through another channel. If a message or call asks for money or data, contact the person or company yourself, using a number or address you already know. Do not use the one in the message.
  3. Agree a family code word. Choose a word or phrase only your family knows, and ask for it in any call that asks for money in a hurry.
  4. Ask a question only the real person can answer. If the answer is wrong or the caller avoids it, hang up.
  5. Never share a one-time code. Banks, couriers and government offices never need your OTP, PIN or password.
  6. Do not install apps sent in chat. Install apps only from the official app store.
  7. Turn on two-step verification, and prefer an authenticator app or security key over SMS codes where you can.
  8. Use a different strong password for each account, kept in a password manager, and keep your phone and apps updated.
  9. Share less in public. Keep social media accounts private where you can; public videos and voice recordings are the raw material for voice and face cloning.
  10. Never send money to someone you know only online or by phone.

Habits for small businesses

  1. Confirm every change of bank details by calling the supplier or customer on a number you already hold, never the one in the email.
  2. Treat urgency and secrecy as warning signs, especially when the request seems to come from the owner or a director.
  3. Turn on two-step verification first for email, file storage, remote access and administrator accounts.
  4. Give each person their own login, with a unique password, and never share passwords by email or chat.
  5. Check web addresses carefully for small spelling changes before you log in or pay.
  6. Talk to your team about how these scams work, using the cases on this page.
  7. If money has been sent, act at once. Call your bank immediately to ask for the transfer to be stopped, then report it.

Where to report in Indonesia

If you have lost money, speed matters: the sooner a report is made, the better the chance the money can be blocked.

  • Your bank first. Call your bank's official call centre at once and ask for the account or transfer to be blocked. Use only the number on your card or the bank's official website, never one from a search advert or a social media reply.
  • Indonesia Anti-Scam Centre (IASC), iasc.ojk.go.id. OJK's centre for financial transaction fraud. Report there so the receiving account can be blocked quickly. Have ready your ID, the scammer's details, both bank accounts, the date, time and amount, and proof of the transfer, which is required.
  • The police. IASC advises also making a police report at your nearest police station.
  • OJK contact centre, 157. For questions about financial services, illegal investments and illegal online loans (OJK's Satgas PASTI can also be reached on WhatsApp at 081 157 157 157).

Only your own bank or payment provider will contact you about money that has been recovered. Anyone else who offers to get your money back for a fee is another scam.

Sources: FBI IC3 alerts, 3 Dec 2024, 15 May 2025 and 11 Sep 2024; FTC consumer alert, 20 Mar 2023; CISA, "Recognize and Report Phishing" and "Require Multifactor Authentication"; UK Government, Stop! Think Fraud; NCSC, "Phishing scams"; OJK Satgas PASTI, 15 Nov 2025; BCA, 20 Jan 2025; Kominfo via Selular.id, 6 Feb 2023; BRI via Kompas TV, 14 Jul 2023; IASC portal.